Expanding metaverse market: New opportunities and challenges for the content industry

The metaverse is expanding from a simple technology or service into a platform-centric industrial ecosystem. Initially discussed in the context of infrastructure networks, such as computer communication networks, it has since broadened to include content and services related to virtual reality, such as games and films. Recently, the scope of this expanded ecosystem has further widened, linking various types of content through content-based platforms. In this metaverse market, the content market plays a crucial role. This paper aims to examine the current state of the content market within the metaverse market and explore its future development directions. We will analyze various aspects of the content sector utilizing the metaverse both domestically and internationally, investigating how the use of the metaverse is evolving from mere entertainment to a productive market with applicable business models.