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In this paper, we propose a design process of mobile phone application for the sightseeing in Oku-Nikko that is famous for beautiful nature. To make this application useful, we introduced two psychological effects. Firstly, we listed up required elements of sightseeing and categorized into 10 categories. Then we added priority to them based on Maslow's hierarchy of needs. At last, we added priority to functions of a mobile phone application based on the mapping of elements of sightseeing and Maslow's hierarchy of needs. Baes on this analysis, we designed our sightseeing application for Oku-Nikko. For example, all higher priority function (Level 1 and 2 of Maslow's hierarchy) are accessible from home screen and some of them are in the tab bar to be accessible from all screen. We added photo book of seasons on the home screen to use Zeigarnik Effect to encourage visitors to visit Oku-Nikko again in the different seasons. Also, we expect that photo books of nature (mountain, flower, bird) may cause a similar effect.
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Atsushi Ito . (2018) studied this question.
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