Corporate Communications: Theory and Practice

PART ONE: MAPPING THE FIELD Circumscribing Corporate Communications Theory and Practice Corporate Communications in Historical Perspective Marketing, Public Relations and Corporate Communications Corporate Communications in Theoretical Perspective Stakeholders, Identity and Reputation PART TWO: CORPORATE COMMUNICATION IN PRACTICE Communications Strategy Theory and Practice The Organization of Communications Theory and Practice Communication Practitioners Theory and Practice PART THREE: RETROSPECT AND PROSPECT The Future of Corporate Communications