Understanding the Relationship Between Mothers’ Attitudes Toward Television and Children’s Television Exposure: A Longitudinal Study of Reciprocal Patterns and the Moderating Role of Maternal Stress

This two-wave panel study among mothers (N = 508) of children between ages six months and six years investigated a) the possibility of a reciprocal relationship between mothers’ attitudes toward television and children’s television viewing, and b) the conditional probability of this reciprocal relationship. Two-wave multigroup cross-lagged analyses provided evidence for reciprocal patterns that depend on the level of maternal stress. The findings indicated that mothers’ attitudes toward television predicted children’s subsequent television viewing among non-stressed mothers, but not among stressed mothers. Children’s television viewing predicted mothers’ subsequent negative attitudes toward television among stressed mothers, but not among non-stressed mothers. Implications for the role of parents’ attitudes regarding children’s television viewing are discussed.