This article focuses on a virtual reality (VR) experience aiming to extend the S-O-R framework by portraying the influence of VR experience on tourism students’ engagement. A sample of tourism management college students are exposed to a visualization of an immersive VR experience – visualization of a short 360° video with a touristic experience – through VR headset equipment in a controlled environment (room and equipment fully dedicated to the experiment). Telepresence, pleasantness of the experience, and memory are considered mediators between VR experience and tourism students’ engagement. Memory is a mediator between telepresence and tourism students’ engagement.
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Angelino et al. (2021) studied this question.
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