Understanding why members leave or remain in groups has received little attention despite its fundamental importance for organizational maintenance. In this analysis, a theory of experiential search is proposed and applied to Common Cause. Group participation is conceptualized as a process by which imperfectly informed decision makers learn about the organizations they join. This framework makes quitting understandable and provides a link between the initial membership choice and follow-up decisions.
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Lawrence S. Rothenberg (1988) studied this question.
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