It's meaning making, stupid! Success of public leadership during flash crises

Boin et al. (International Review of Public Administration, 18, 2013, 79) and others propose that public crisis leadership consists of several core tasks, among which crisis decision‐making and meaning making stand out in “flash crises.” We however argue that successful leadership during a sudden crisis implies being visible and appealing to the public in need of hearing that the shattered world will be healed. When being visible and using the right rhetoric, public leaders are by and large automatically considered proficient crisis decision makers, that is “the right leader in the right place at the right time.”