Malaysia's Response to the Asian Financial Crisis

Summary Tourism is a fragile industry and the damage caused by a crisis may have serious implications for a national economy. Crisis management is the means by which the impact of a crisis may be minimised and recovery assisted. This paper analyses the Malaysian response to the Asian financial crisis in the context of tourism and considers whether there is the potential for crisis management at a sectoral level, and if so how it should be developed and implemented. It concludes that although both the public and private sector recognise the need for such a measure, issues such as funding and the identification of appropriate indicators need to be resolved.