Based on a 1974 study, the following report notes that a sample audience found no statistically‐significant difference in the perceived acceptance, believability, or effectiveness of male and female professional newscasters. The study was undertaken with the assistance of a NAB research grant. Susan Whittaker is program manager for WUFT‐TV (the University of Florida station) while Ron Whittaker is on the broadcasting faculty at the same institution.
No takes yet. Share an insight, caveat, or question.
Whittaker et al. (1976) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: