Exploring the Factors Influencing Students in Enrolling Tourism and Hospitality Management Colleges in Jordan: A Case Study in Aqaba Economic Zone

The importance of enrolling students in tourism studies is critical. This study aimed to explore the factors that influence male and female students in joining hotel management department and Food and Beverage service department in Jordan. Two universities were choosing among the area of study. Using systematic random sample technique to select students from both universities, results showed that social and cultural factors influence the choice of specialization hotel management or food & beverage service, with the exception of some things like the father’s career (currently working in tourism or indirectly), and mother’s career (working in tourism or indirectly), the different cultures of tourists, as well as friends do not influence the selection of the Faculty of tourism and hospitality.