Looking at multiculturalism in international logistics: an experiment in a higher education institution

This article is an experiment carried out in a Brazilian higher education institution. It focusses on the participants’ perceptions and assumptions concerning multiculturalism before and after the exposure to a multicultural seminar, held during an international logistics module. It deals with the theoretical approach to logistics and multiculturalism, and its relevance in the contemporary world. It discusses the data gathered. It argues that a multicultural approach should be developed in organisations, pointing out that the handling of cultural differences seems to be one of the most relevant factors in the success or in the failure of companies in a globalised setting. It also contends that the university is a privileged arena for the development of this approach. Points are raised for a multicultural approach to logistics and management education.