This article examines the popularity of Canadian governments between 1974 and 1998 as revealed by the monthly Gallup poll. Approval of each majority government in the 1974–1993 period underwent a cycle of honeymoon, decay and recovery. Underneath the cycle was a long-term downward trend. A simple politicoeconomic model accounts for a large fraction of long-term decay and helps explain the anti-government landslides of 1984 and 1993. But the model leaves inter-election popularity cycles largely unexplained. After 1993, the economy ceased to account for popularity and a wholly new, but apparently stable, electoral cycle emerged. The article concludes with speculation on causes of and contingency in electoral cycles.
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Richard Johnston (1999) studied this question.
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