Corporate Ideology and the Politics of Entrepreneurism in New Orleans

In this article, Louis F. Miron presents a case study of the effects of local ideology and culture on corporate‐lead progrowth movements in New Orleans. Miron borrows from critical theory to illustrate how “hegemonic” ideologies such as economic growth may be resisted in local settings. The findings suggest that economic structural relations do not predetermine the course of human agency, and that the success of progrowth movements is contingent upon local cultural conditions and ethos. Through a document analysis of “fiscal reform,” a pro‐growth ideology advanced by corporate and political elites in New Orleans and throughout Louisiana, the author probes the connections among material conditions, ideology, and the politics of entrepreneurism.