Narrating the Facets of Time in Entrepreneurial Action

The current understanding of entrepreneurial action is grounded in time, but the different facets of this time remain to be sufficiently explored. We argue that entrepreneurial action has two temporal dimensions: world time and human time. World time reveals the prior contextual conditions giving rise to entrepreneurial actions that generate subsequent results. Human time reveals how entrepreneurs act on the basis of past experiences, attention to current conditions, and images of the future. Using a narrative framework to integrate world time and human time, we contribute to a deeper understanding of the different facets of time in entrepreneurial action.