Health professionals: A source of variance in health outcomes

The behaviour of health professionals is rarely considered systematically by psychologists. This paper makes the following argument: first, that the behaviour of health professionals is influenced by other factors as well as medical knowledge; second, that various psychological models of human behaviour previously used only in considering the behaviour of patients may also be used to explain, predict and change the behaviour of health professionals; third, to implement effective care the behaviour of health professionals needs to be considered alongside that of patients.