Discussions in ethical theory literature attempt to present the diversity of ethicalopinions. However, discussions of teleology, deontology, and ethical pluralism presentno organic base for the study of business ethics. (The papers in this special issue suggest a more focused position for understanding business ethics. This paper, for example, examines the question of self-interest via a study of Western Civilization.) Theauthors hold that history provides the necessary framework in which both to discussand to seek answers to the three necessary and sequential questions about businessethics: (1) What is ethics and what does it mean to be ethical; (2) why be ethical; and(3) how can one be ethical?
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Lewis et al. (1990) studied this question.
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