The map-users' response to map design

AbstractResponses to maps can be utilitarian, aesthetic or both, and have been the subject of research for almost forty years. These scientific studies, which advance with psychological thinking, have made only limited contributions to the understanding of practically effective design methods. Research into the whole cognitive process continues but focused enquiries into how readers react to map images during the early stages of viewing may provide more immediately-applicable guidelines for the developers of graphic design-support programs for desk-top mapping. The production of consistently legible and effective images may be a short-term goal but a fuller appreciation of map design must include consideration of aesthetics.