The Calgary Flames play in the National Hockey League. To increase their profits, they either decrease their expenses or increase their revenues (or a combination of both). The ability for an NHL team to decrease expenses under the collective bargaining agreement is somewhat limited, while increasing revenues is not. Thus, we have attempted to understand how the Calgary Flames have used an entrepreneurial attitude to increase net income throughout their history.
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Legg et al. (2012) studied this question.