The Configuration of Da'wah in Indonesia on Technoreligion: A Communication Theory of Identity (CTI) Approach

The construction of da'wah identity on the technoreligion sphere has diametrical forms of discourse. These identities are later configured in several forms, such as theological, cultural, and structural da’wah represented by religious sects and organizations. The configuration of religious identity transmitted in social media becomes a form of self-expression of the preachers (asātiż) in their beliefs, apart from its subjective dimension. The research concludes that the configuration of religious identities of the Indonesian charismatic figures contains meanings that have been transmitted for a long time, not instantaneously, and form their identity which is then projected onto their audiences (mad’ū) in multiperson layers. This article argues that theda’wah identity becomes an existential reflection of a preacher, whether they can be the role models, is depending on the success of each in managing their identities.