Social Traditionalism and Economic Conservatism: Two Conservative Political Ideologies in the United States

The authors surveyed by telephone a random sample of voters in the 1996 presidential election from the Standard Metropolitan Statistical Area of Muncie, IN ("Middletown"; R. Lynd & H. Lynd, 1929) to test a model describing the nature of 2 conservative political ideologies--social traditionalism and economic conservatism. The model, based on functions of attitudes theory, predicted (a) that the 2 political ideologies would appeal to 2 rather distinct constituency groups--the former, to conservative Protestants; the latter, to people of higher incomes--and (b) that social traditionalists would be more dogmatic and economic conservatives would be more open-minded in their respective views. The findings were consistent with those predictions.