Field conditioning of sexual arousal in humans

BACKGROUND: Human sexual classical conditioning effects are less robust compared with those obtained in other animals. The artificiality of the laboratory environment and/or the unconditioned stimulus (US) used (e.g. watching erotic film clips as opposed to participating in sexual activity) may contribute to this discrepancy. The present experiment used a field study design to explore the conditioning of human sexual arousal. METHOD: Seven heterosexual couples were instructed to include a novel, neutrally preferred scent as the conditioned stimulus (CS + ) during sexual interaction and another novel scent during non-sexual coupled-interaction (e.g. watching a movie, studying together). Seven control couples used both scents during non-sexual interaction. Conducted over a 2-week period, both experimental and control couples had three sexual interactions (oral sex and/or intercourse). In addition, experimental couples had three, while the controls had six, non-sexual interactions. Genital responding to and affective preference for the odors were assessed in the laboratory before and after the experience in the men. RESULTS: We observed significantly increased genital responding to the CS+ in the experimental relative to the control group; however, conditioned responses were not much stronger than those obtained during laboratory conditioning. Experimental males also showed a trend for decreased preference for the CS- odor. They may have learned that this odor predicted that sexual interaction with their partner would not occur. CONCLUSION: The present study provides another demonstration of conditioned sexual arousal in men, specifically an instance of such learning that happened in a real-world setting. It also suggests that inhibitory learning may occur, at least with the affective measure.