The article addresses framework conditions and imperatives created by COVID-19 for tourism sector with the aim to prioritise the concept of destination resilience. Resilience-oriented market framework is described within the fields that affect strategic positioning and product policy of destinations. The article introduces a conceptual integrative model of destination resilience elaborated in the context of the post-COVID19 framework conditions. The proposed directions of resilient orientation of tourism enterprises and destinations are justified with empirical evidence received from the survey on tour operators in Germany. The research suggests considerations for future product development of resilient tourism products based on local resources and competences. The component of personal resilience, mental wellbeing and spirituality is advocated for expansion of the destination value-chain. The research concludes that the concept of destination resilience ensures increase of tourist attractiveness of destinations and competitiveness of their product portfolio as well as innovative business models for tourism enterprises.
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Traskevich et al. (2021) studied this question.
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