Intrinsic motivation and sustained art activity among male fine and applied artists

: Studies of fine artists (e.g., painters, sculptors, photographers) indicate that many experience intrinsic motivation. However, questions can be raised about whether intrinsic motivation can be sustained over time. Because economic support for art is sporadic, meager, or nonexistent, many fine artists shift from one unrelated job to another—exhibiting a fluid career pattern. Such a career pattern would be difficult to withstand for any prolonged period of time because of economic uncertainties, familial pressures, and social status. The present study compared the responses of fine artists in fluid careers (n = 6) with those of applied artists in stable careers (n = 6) regarding whether and why they produce art (at the start of mid‐life). Both groups were queried 18–20 years after attending art school together. A content analysis and chi‐square test revealed that the fine artists were significantly more likely than the applied artists to offer intrinsic motives as an explanation for why they produced art. Theories of intrinsic motivation were utilized to account for the sustained activity. The results suggest fruitful directions for future research.