December 1, 1997Journal of Communication

Sign Wars: The Cluttered Landscape of Advertising

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Abstract

Asa Berger Arthur; Sign Wars: The Cluttered Landscape of Advertising, Journal of Communication, Volume 47, Issue 4, 1 December 1997, Pages 183–185, https://doi.

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Asa Berger Arthur (1997) studied this question.

synapsesocial.com/papers/6a70aa89febe604dd7096f9b https://doi.org/10.1093/jcom/47.4.183

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Abstract

Asa Berger Arthur; Sign Wars: The Cluttered Landscape of Advertising, Journal of Communication, Volume 47, Issue 4, 1 December 1997, Pages 183–185, https://doi.