This commentary reflects on the empirical richness and theoretical possibilities of tourism research from the emerging world. In ‘A mobilities approach to tourism from emerging world regions' Cohen and Cohen [2014. Current Issues in Tourism. doi:10.1080/13683500.2014.898617] spare no effort in sketching a comprehensive portrait of non-Western tourism from and within Asia, Latin America, the Middle East and Sub-Saharan Africa. Using a modified mobilities approach to interpret the extant literature, the authors enrich our understanding of tourism mobilities and the fundamental differences between Western and non-Western forms of travel, as well as variations from within the non-Western world. This commentary critiques Cohen and Cohen's contributions and explores how knowledge on emerging world tourism might be better advanced through the mobilities paradigm and its modified form as proposed by the authors.
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