Are you feeling special today? Underwear and the ‘fashioning’ of female identity

This paper explores underwear – a neglected (at least by academic literature) aspect of clothing – and the ways it is implicated in the (re)production of women's identities. Although underwear is ostensibly hidden from view, as part of women's clothing, we argue that it functions as a resource for identity construction. We present data from three focus groups to discuss some of the socio-psychological reasons for choosing and wearing the ‘right’ underwear. The analysis is based on three themes: the significance respondents attribute to underwear according to whether it is hidden or visible; the sensations it induces for the wearer; and the varying mobilisations of underwear to support aspects of the female identity project. We argue that underwear can be seen as a technique of the body or a technology of the self and that a woman ‘learns’ through the embodied experience of wearing different underwear how to (re)construct various elements of her identity.