In this study, a new cultural framework for the analysis of science popularization is proposed. This concept is utilized for a textual analysis of the science section of The New York Times focusing on the column ‘Scientist at Work.’ Findings show that although the journalists try to demystify the scientific enterprise by placing it within a broader context, they juxtapose the notion of a pure science against the other‐social, political, and individual‐dimensions of scientific work. In the column, scientists do not achieve authority through an arcane stardom, but through their participation in the presumably pristine aspects of the scientific endeavor.
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Fürsich et al. (1996) studied this question.
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