During the past decade, the 3rd-person effect has emerged as an important area of research in the field of mass communication. This study provides one of the first empirical measurements of the influence of religiosity on the 3rd-person effect. This study provides evidence that, on moral issues, religiosity is positively associated with perceived media impact on others. It also provides evidence that, on nonmoral issues, religiosity is not associated with perceived media impact on self or others.
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Guy J. Golan (2002) studied this question.
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