Concept and Evolution of Business Models

Although the term ‘business model’ is widely used in the business world, the academic research on this issue is sparse. This paper tries to close that gap by developing a typology of different business models along three dimensions: value chain constellation, market power of innovators versus owners of complementary assets and total revenue potential. This typology consists of four different types of business model (Integrated, Layer Player, Market Maker and Orchestrator) and is built on the resource based view as a conceptual foundation. Moreover, this paper discusses how business models may change over time, due to a varying competitive landscape.