The Diffusion of Public Health Innovations

From the time we turn on the radio to hear the morning news until we turn off the television at night, we are bombarded by messages about new drugs, foods, exercise regimes, government programs, and other effects that supposedly will make our lives healthier and more fun. But reality and hype differ. Understanding innovations and their diffusion is now more important than ever; because of the spread of communication technologies and the globalization of the world economy, innovations will spread even more rapidly than in the past.