This article outlines a useful methodology for incorporating ethics into the marketing classroom. Students are encouraged to explore the ramifications of a variety of marketing situations and determine the appropriate response for each. The exercise evolves into a discussion of the underlying justification for arriving at that particular decision. This pedagogical approach has proven useful in moving ethical decisions away from situation specific answers and toward internalized decisions.
No takes yet. Share an insight, caveat, or question.
Schaupp et al. (1992) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: