Answers are grounded in this paper and cite their sources.
How does the marketing researcher resolve his dual orientation as a professional and as a businessman? This is the dilemma which the author poses. The ethical problems which confront marketing researchers are made more acute by the absence of an accepted code of standards, and by the pressures to be productive in ways which have nothing to do with research at all.
No takes yet. Share an insight, caveat, or question.
Leo Bogart (1962) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: