Knowledge Management as a Key for E-Business Competitiveness: From the Knowledge Chain to KM Audits

Knowledge is the lifeblood of e-commerce (EC). Processes and activities involved in EC are technological means that contribute to managing knowledge. This paper reviews the major perspectives on EC and examines their relationships with concepts of collaborative commerce and electronic business, particularly in terms of the technological handling of knowledge. From this, it is noted that knowledge management (KM) can provide insights for helping e-business achieve a competitive advantage. The Knowledge Chain model is summarized and its nine knowledge management activities are discussed. It is proposed that these activities can serve as focal points for improving competitiveness of an e-business by enhancing organizational innovation. The concept of “KM Audits” is introduced. Structured in terms of the Knowledge Chain model, they give a way to assess and analyze effectiveness of e-business knowledge handling processes. Results of these audits can be the foundation for finding ways to enhance e-business competitiveness through KM improvements.