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Today, the Fairtrade logo can be found on imported bananas, coffee, chocolate bars or cookies, and even on sports balls made for international sporting events. This signifies that these products, despite being produced in developing countries, adhere to high moral and social values and principles typical to the civilized world. This ensures that no child labor or labor trafficking is involved, employees have the right to work for reasonable hours and receive decent wages, not a single animal is harmed during laboratory testing of products, among other ethical considerations. According to the same logic, productions organized with violation of the above-mentioned requirements will be rightfully considered "unethical" and unacceptable for the civilized consumer of the developed world. Due to their high "moral" values, products sold under the Fairtrade logo have a price advantage over market counterparts, providing producers with additional financial guarantees for necessary livelihoods, access to social and community services, and business development.
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Anna PAKHLYAN (2023) studied this question.
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