A panel discussion sponsored by the Marketing Task Force of the Demand Side Subcommittee is summarized. The panel discussed customers' growing needs for electrical services with different levels of quality and utilities' response to this change in the market. Panel members included a consumer, technical experts, and marketing experts. The discussion is particularly important to utility personnel and marketing professionals interested in marketing solutions to power quality problems.>
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Hamm et al. (1989) studied this question.