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Today, higher education is being subjected to a new wave of student consumerism. A new, more heterogenous student population demands greater choices in curriculum and personal relationships with university personnel. With the greater demands of the university, higher education has been forced to diversify and create a complex structure of student services. Fear of declining enrollment, combined with this growing complexity of educational opportunity has contributed to expansion of the role of academic advising. Advisors have attempted to meet this challenge by extending their energies and building more effective advising delivery systems. As a result, the once administrative and prescriptive duties of advising have assumed many new images.
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Polson et al. (1981) studied this question.
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