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Highlights► Identifies components of season ticket holder experiences that influence satisfaction. ► STH satisfaction developed as a multi-dimensional construct. ► Scale development uses EFA, CFA and longitudinal modelling on three years of data. ► Five constructs developed that STHs use to assess the season ticket package. ► Scale provides measure by which clubs can effectively evaluate and manage STH attitudes.
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McDonald et al. (2012) studied this question.
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