Farmers' preferences to varietal attributes as an indicator for acceptance and adoption of aromatic rice (Oryza sativa) varieties

Indian Agricultural Research Institute is known for developing improved varieties of rice (Oryza sativa L.) which have spread to different corners of India. However, understanding farmers' preferences is important for successful adoption of improved varieties. The objective of this study was to find out the preferences of farmers for IARI developed varieties in the western Indo Gangetic Plains of India. For this data were collected from 69 respondent farmers sampled from four adopted villages under IARI transfer of technology programme. Nineteen important traits of crop varieties were identified by interviewing experts, extension scientists and identified farmers. The weighted score of all the nineteen traits was determined with the help of focused group discussion with the farmers. The preferences of the farmers were measured by using ‘rice preference index (RPI)’. The farmers ranked improved varieties, in following order: i) Pusa Basmati 1509, ii) Pusa Basmati 1121, iii) Pusa Basmati 1, iv) Pusa 2511 and v) Pusa Rice Hybrid 10. Incorporation of farmers’ preferences in development of rice varieties in breeding process would increase likelihood of adoption of the varieties.