Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization

Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization Get access Yu Shi Yu Shi 1School of Humanities, Penn State University-Harrisburg, Middletown, Pennsylvania 17057, USA Search for other works by this author on: Oxford Academic Google Scholar Communication, Culture and Critique, Volume 3, Issue 3, September 2010, Pages 435–463, https://doi.org/10.1111/j.1753-9137.2010.01079.x Published: 24 August 2010