The International Marketing of Technology: An Interaction Perspective

The International Marketing of Technology: An Interaction Perspective More and more companies have resorted to a wide diversity of international operation forms in order to enter and develop foreign markets. This diversity has been one of the features of international marketing over the past decade. Even though it appears that the entry mode to internationalization is still via simple exporting, with perhaps a shift to foreign investment later on, alternative modes, with various patterns of sequential development have become stronger features of international business operations (Luostarinen, 1979). The variety has, as yet, not been adequately reflected in official statistics of trade, investment and service flows between countries.