Boster, Kotowski, Andrews, and Serota (2011 Boster, F. J., Kotowski, M. R., Andrews, K. R. and Serota, K. 2011. Identifying influence: Development and validation of the connectivity, persuasiveness, and maven scales. Journal of Communication, 61: 178–197. [Crossref], [Web of Science ®] , [Google Scholar]) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness.
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