SDGs in the Wellness- and Luxury Hospitality Industry after the COVID-19 Pandemics

The demand- and supply-implied effects of the COVID-19 pandemic on the wellness and luxury hotel industry positively affect the perception of sustainability among customers and employees. Increasing pressure from customers and society on the hoteliers themselves, in addition to the Ukraine crisis with the implied energy crisis, especially in Central Europe, is increasing the importance of sustainable corporate strategies. Methodology/Design/Approach: With the help of a literature review, this paper identifies theses discussed by 17 wellness and luxury hotel industry experts with the help of partially standardised expert interviews and content analysis, according to Mayring (2015). Findings: The research confirms the importance, acceptance, and successful implementation of the SDGs as a framework and goal for the sustainability strategy. It also analyses the most important and successfully implemented ecological, economic, and social measures in the context of crises and the SDGs. Originality of the research: The research confirms the importance, acceptance, and successful implementation of the SDGs as a framework and goal for the sustainability strategy. It also analyses the most important and successfully implemented ecological, economic, and social measures in the context of crises and the SDGs