How U.S. Hospitals Use Social Media

Letters17 May 2011How U.S. Hospitals Use Social MediaSamir I. Thaker, MSPH, Amy S. Nowacki, PhD, Neil B. Mehta, MBBS, MS, and Ashley R. Edwards, BS, BASamir I. Thaker, MSPHFrom Cleveland Clinic, Cleveland, OH 44195, and Touro University, Mare Island, CA 94592., Amy S. Nowacki, PhDFrom Cleveland Clinic, Cleveland, OH 44195, and Touro University, Mare Island, CA 94592., Neil B. Mehta, MBBS, MSFrom Cleveland Clinic, Cleveland, OH 44195, and Touro University, Mare Island, CA 94592., and Ashley R. Edwards, BS, BAFrom Cleveland Clinic, Cleveland, OH 44195, and Touro University, Mare Island, CA 94592.Author, Article, and Disclosure Informationhttps://doi.org/10.7326/0003-4819-154-10-201105170-00021 SectionsAboutFull TextPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail Background: Individuals and organizations increasingly use social media to disseminate information. Previous reports have described the risks and benefits of this practice for patients and providers (1, 2), and user-generated data suggest that use of social media is increasing in popularity among health care organizations (3). However, we know little about how commonly or for what purposes hospitals use social media.Objective: To identify how many U.S. hospitals use social media, what types of hospitals they are, and what content hospitals disseminate through this medium.Methods: In February and March 2010, we conducted a structured review of Web sites of ...References1. Thompson LA, Dawson K, Ferdig R, Black EW, Boyer J, Coutts J, et al. The intersection of online social networking with medical professionalism. J Gen Intern Med. 2008;23:954-7. [PMID: 18612723] CrossrefMedlineGoogle Scholar2. Hawn C. Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health Aff (Millwood). 2009;28:361-8. [PMID: 19275991] CrossrefMedlineGoogle Scholar3. Bennett E. Found in Cache. Hospital social network list. 23 January 2011. Accessed at ebennett.org/hsnl/ on 15 October 2010. Google Scholar4. Barnes NG, Matteson E. University of Massachusetts Dartmouth Center for Market Research. The Fortune 500 and social media: a longitudinal study of blogging and Twitter usage by America's largest companies. 2010. Accessed at www.umassd.edu/cmr/studiesandresearch/thefortune500andsocialmedia2010study/ on 14 October 2010. Google Scholar5. Barnes NG, Matteson E. University of Massachusetts Dartmouth Center for Market Research. Social media and college admissions: higher-ed beats business in adoption of new tools for third year. 2010. Accessed at www.umassd.edu/cmr/studiesandresearch/socialmediaandcollegeadmissions2010study/ on 15 October 2010. Google Scholar6. Jha AK, DesRoches CM, Kralovec PD, Joshi MS. A progress report on electronic health records in U.S. hospitals. Health Aff (Millwood). 2010;29:1951-7. [PMID: 20798168] CrossrefMedlineGoogle Scholar Author, Article, and Disclosure InformationAuthors: Samir I. Thaker, MSPH; Amy S. Nowacki, PhD; Neil B. Mehta, MBBS, MS; Ashley R. Edwards, BS, BAAffiliations: From Cleveland Clinic, Cleveland, OH 44195, and Touro University, Mare Island, CA 94592.Disclosures: None disclosed. 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