Diffusion of Internet Technology in the Tourism Sector: An Empirical Study

As a result of information and communication technologies, electronic marketing has become an integral part of the modern tourism industry. The tourism industry relies to a great extent on Internet technology. On the other hand, the tourism sector is the key player of today's economy. The ever-increasing use of Internet technology has tremendously affected the travel and hospitality industry. There is a growing realization of the need to assess the impact of Internet technology on tourism and appropriate models are required to contribute in this field. This study is an attempt to describe a methodology for the adoption and diffusion of Internet technologies in tourism and set criteria for measuring the impact, effectiveness, current status, value addition, and overall impact with the help of qualitative and quantitative methods.