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July 1, 1975Journal of Marketing

Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers

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VPV. Kanti PrasadUniversity of California, San Francisco

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V. Kanti Prasad (1975) studied this question.

synapsesocial.com/papers/6a712cc8f44fa9f079def53e https://doi.org/10.2307/1250900

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