Evaluating urban residents’ attitudes towards tourism development in Belgrade (Serbia)

This study empirically examines the relationships among residents’ place image, various domains of tourism impacts, and residents’ support for tourism development in an Eastern European city, as well as the role of residents’ socio-demographic characteristics and place attachment. The direct, indirect, and moderating effects were investigated using structural equation modelling and the method suggested by Hayes and Preacher [2010. Estimating and testing indirect effects in simple mediation models when the constituent paths are nonlinear. Multivariate Behavioral Research, 45, 627–660]. The findings show that none of the tourism impacts mediate the relationship between place image and residents’ support for tourism development. Moreover, with respect to Belgrade, perceived economic impacts have the strongest effect on residents’ support, followed by perceived socio-cultural impacts. By assessing the respective contribution of the three tourism impacts simultaneously, the results highlight the weight residents assign to a city’s peculiarities, thus illustrating contextual influences such as post-communist and centrally planned economy legacies.