Outlines the total quality management approach used to develop and sustain an undergraduate curriculum in supply management. Illustrates the importance of identifying the primary customer, and using the customer’s needs as the foundation for a curriculum. Examines the importance of empowering faculty and students to create leadership and advance the curriculum. Finally, discusses ways in which faculty, students and business leaders use these three elements to improve the curriculum.
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Ferrin et al. (2001) studied this question.
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