This article outlines a new approach to the study of religious commitment. Starting with a variant on Schelling's classic model of mobility and segregation, we develop a multi‐agent religion simulation (MARS) that incorporates insights from theories of religious choice, social influence, and preference formation. Compared to standard statistical methods, MARS does a better job of linking individual choices and collective outcomes. In particular, it demonstrates that stable regional patterns require a balanced combination of attachment to personal identity and adaptation to the social environment.
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Iannaccone et al. (2007) studied this question.
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