Training the Trainers for Small Business

This article is written for practitioners. It argues that training policies should clearly be related to objectives of stimulating the role of start‐ups, improving survival rates and increasing the growth potential of small firms. It argues also that the supply offer of training in Europe is somewhat below that of need. It looks at the possible reasons for this both from the demand and the supply side. It suggests that the small firm needs distinct approaches by trainers and organisers and a level of professional competence which might yet be largely missing. It identifies the necessary competences for trainer and organiser to deliver effective training. It concludes by arguing the case for the development of a professional cadre of small business trainers across Europe.