The Problem of Preserving Human Subjectivity in the Context of the Digital Revolution

The 21st century has been marked by a surge of breakthrough digital technologies – global digital transformation has a significant impact on various aspects of human life, including social relationships. In the modern world, we are increasingly faced with a tendency to lose the value of individuality and spirituality in the pursuit of material success and digital technologies. In this context, it becomes especially important to preserve the conditions for the development of subjectivity as a key anthropological quality of becoming a full-fledged personality. The manifestation of subjectivity in the digital environment is becoming increasingly important due to the lack of understanding of the factors that may hinder its development and manifestation, as well as the consequences of the transformation of subjectivity under the influence of ongoing changes. Modern man finds himself in a hybrid digital environment, where the real and virtual worlds are intertwined, which can lead to fragmentation of personality and alienation of subjectivity. The influence of “big data”, artificial intelligence technologies and algorithmic capitalism creates a threat to human freedom, individuality and autonomy. The integration of such technologies into the educational process requires special attention and a balance between innovation and preservation of the traditional educational system. The emergence of LLM (large language model) based personal assistants announced by global corporations can potentially lead to the disappearance of the self (subjectivity, agency) as a result of interactions with artificial intelligence, in which individual consciousness will be subject to regular influence (manipulation) by a digital agent.